About this episode

Emily Lui discusses her journey as co-founder of Cutter & Squidge and the challenges faced in building their bakery brand.

Emily Lui is the co- founder of Cutter & Squidge, the bakery and gifting brand. Emily joins Elliot to talk about her and her sister's drive to build something bigger than them, and why, (having been dropped by Selfridges and Harrods) they put their last savings into the business and kept going. 

People in this episode

Host: Elliot

Guest: Emily Lui

Topics covered

• entrepreneurship
• bakery business
• sister collaboration
• resilience
• business challenges

Keywords

• Cutter & Squidge
• Emily Lui
• bakery
• entrepreneurship
• business challenges
• Selfridges
• Harrods
• sister duo
• resilience

Mentioned in this episode

Organizations: Cutter & Squidge, Selfridges, Harrods

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