#128 Boost Website Performance with Smarter Video, AI Tools & Core Web Vitals Fixes

About this episode

Jonny Ross and Pascal Fintoni discuss video hosting strategies and tools to enhance website performance.

In this episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni tackle a crucial question for website managers: Should you upload videos directly to your website or embed them from platforms like YouTube and Vimeo? The discussion delves into the strategic considerations behind video hosting decisions, performance implications, and how to maximise both user experience and discoverability. Pascal and Jonny break down when to use native uploads versus embeds, and explain the distinct advantages of YouTube for reach versus Vimeo for polish and control. The episode also reflects on Jason Hellerman's five-part YouTube storytelling framework from No Film School, revealing how to structure videos that hook viewers immediately and keep them engaged through to the final reflection. This proven structure works for B2B, B2C, and social content alike. Finally, Jonny and Pascal introduce two powerful AI tools: one for generating complete website prototypes in seconds, and another for creating professional-grade product imagery, plus actionable website optimisations you can implement today. If you manage a website, create video content, or want to improve your site's…

People in this episode

Host: Jonny Ross

Guest: Pascal Fintoni

Topics covered

• website performance
• video hosting
• user experience
• AI tools
• video content strategy
• Core Web Vitals

Keywords

• website management
• video uploads
• user engagement
• AI tools
• YouTube storytelling
• website optimization

Mentioned in this episode

Organizations: No Film School, YouTube, Vimeo

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