#130 How to Run an Effective Annual Website Review & Reboot Your Blog for 2026

#130 How to Run an Effective Annual Website Review & Reboot Your Blog for 2026

From Jonny Ross Fractional CMO by Jonny Ross

November 6, 2025 · 30 min · Episode 130

About this episode

Jonny Ross and Pascal Fintoni provide a comprehensive guide to conducting an annual website review and revitalizing your blog for the upcoming year.

In this timely episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni deliver the ultimate guide to conducting a meaningful annual website review as we approach the end of 2025. This isn't about ticking boxes, it's about aligning your website with your business vision, reigniting your passion for blogging, and making strategic adjustments that will set you up for success in 2026. The episode recaps on practical frameworks for structuring your review meeting, identifies what to prioritise versus what can wait, and introduces a powerful mindset shift: one blog for search, one for the soul. Jonny and Pascal also react to Louis Evans' compelling article "The Time Is Ripe to Reboot Blogs," discussing how to move beyond keyword-dumping and bland marketing content toward authentic, valuable insight hubs. Plus, discover two game-changing tools: Durable.co for rapid website prototyping and Google's NotebookLM for AI-powered content strategy. And learn the immediate actions you can take to improve social sharing and prepare your "Best of 2025" content. If you're a business owner, marketing leader, or website manager looking to feel proud of your website again, this…

People in this episode

Host: Jonny Ross

Guest: Pascal Fintoni

Topics covered

  • annual website review
  • blogging strategy
  • website alignment
  • content strategy
  • digital marketing tools
  • business vision

Keywords

  • website review
  • blog reboot
  • content strategy
  • Google Analytics
  • Durable.co
  • NotebookLM
  • blogging
  • marketing insights

Mentioned in this episode

Organizations: Durable.co, Google, NotebookLM

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