About this episode

Jonny Ross and Pascal Fintoni discuss optimizing images for SEO and accessibility, the concept of Authority in Google's E-E-A-T framework, and share AI tools for audio transcription.

In this practical and insightful episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle the third pillar of Google's E-E-A-T framework, Authority , exploring what it really means, why it differs from Expertise and Experience, and the specific steps you can take right now to demonstrate it online. The discussion also unpacks a deceptively simple but high-impact website question: when you upload an image to WordPress, what are all those fields actually for and are you using them to their full SEO and accessibility potential? Jonny and Pascal share their favourite AI-powered audio and transcription tools, and deliver two immediately actionable website calls to action that could transform how your homepage performs and how your best content ranks. If you are responsible for driving visibility, credibility, and growth for your brand online, this episode is essential listening. ❓ What Are the WordPress Image Fields For, and How Should I Use Them? This question came directly from a live in-person masterclass, where a delegate admitted they were inconsistent, sometimes completing the fields, sometimes skipping them altogether. Sound familiar? Jonny and Pascal…

People in this episode

Host: Jonny Ross

Guest: Pascal Fintoni

Topics covered

• E-E-A-T
• SEO
• AI tools
• website optimization
• image accessibility

Keywords

• E-E-A-T
• SEO
• WordPress
• image optimization
• AI transcription

Mentioned in this episode

Organizations: Google, WordPress

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