About this episode

Jonny Ross and Pascal Fintoni discuss the importance of trustworthiness in website ranking and provide a practical checklist for website owners.

In this instalment of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni close out their four-part E-E-A-T mini-series by tackling the final and most decisive letter: T for Trustworthiness. Drawing on Ahrefs' guide to E-E-A-T by Mateusz Makosiewicz and Joshua Hardwick, Jonny and Pascal unpack why trust is the pillar Google and AI engines weight most heavily, even though it is the least glamorous to build, and share the practical checklist every website owner needs to work through: security, transparency, accuracy and honesty. The episode opens with a listener question from the Digital Knowledge Exchange conference in Leeds on how to find the motivation to create long-form content, and what long-form actually looks like in practice. Jonny and Pascal then move into the Website Engine Room with two tools worth exploring, Google Business Profile and Tavus.io, before wrapping up with two simple, high-impact call to actions you can implement on your website this week. If you are responsible for growing organic visibility, AI citations, or on-site conversion, this episode gives you the trust checklist Google is actually grading you against. ❓ How Do I Create Long-Form…

People in this episode

Host: Jonny Ross

Guest: Pascal Fintoni

Topics covered

• trustworthiness
• E-E-A-T
• website optimization
• long-form content
• Google ranking signals
• AI citations

Keywords

• trust
• Google
• AI engines
• website visibility
• long-form content
• E-E-A-T checklist

Mentioned in this episode

Organizations: Ahrefs, Google, Tavus.io, Digital Knowledge Exchange

Places: Leeds

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