അവസാനമില്ലാതെ വാങ്ങിച്ചു കൂട്ടുന്നതിന് പിന്നിൽ ...

അവസാനമില്ലാതെ വാങ്ങിച്ചു കൂട്ടുന്നതിന് പിന്നിൽ ...

July 14, 2026 · 16 min

About this episode

The episode explores how modern brands manipulate consumer behavior through emotional and psychological tactics.

This video unpacks how modern brands and platforms deliberately shape what we buy—and who we think we are—by hijacking emotion, identity, and attention: from Edward Bernays’ “sell the feeling” playbook and identity branding (Apple, Nike) to dopamine-driven infinite scroll, scarcity/FOMO tactics, behavioral biases (Kahneman’s System 1), the mere-exposure effect, and surveillance-capitalism microtargeting; it then arms viewers with simple defenses—pause, wait rules, privacy tools, and redefining value—so you can reclaim control from designs engineered to spend your money and rewrite your story.

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