
Justin Miller and Kevin discuss how to remove sales friction to close sales faster.
In this episode Justin Miller and Kevin discuss sales friction—how unnecessary steps in marketing, sales, and fulfillment slow down purchases and kill momentum. They use examples like buying a Tesla online, the Savannah Bananas’ fan-focused experience, and direct mail’s trust-building power to show what works.The hosts offer practical advice: simplify messaging and forms, speed responses, improve onboarding, build trust with guarantees and tangible media, and make the post-sale experience fun. Stay tuned for their upcoming 100th episode celebration with prizes and surprises.
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