Ash Borland | Cracking advice: Broker business coach on ripping up the rulebook

Ash Borland | Cracking advice: Broker business coach on ripping up the rulebook

From Just Covered by Legal & General

June 10, 2026 · 40 min

About this episode

Ash Borland discusses innovative approaches to financial advice and client retention in the mortgage brokering industry.

What if the way you’ve always advised isn’t the best way to achieve great outcomes for your customers? Ash Borland is a mortgage broker business coach disrupting the traditional financial advice model. A former mortgage broker, Ash turned to teaching brokers to attract and retain clients using a process that’s based on behavioural economics, neuromarketing and social selling. The result? His clients see six-figure turnovers and better outcomes for their customers. In this episode, Ash talks t...

People in this episode

Guest: Ash Borland

Topics covered

  • financial advice
  • business coaching
  • client retention
  • behavioural economics
  • mortgage brokering

Keywords

  • mortgage broker
  • business coach
  • financial advice
  • client retention
  • behavioural economics

Mentioned in this episode

Organizations: Legal & General, mortgage broker, behavioural economics, neuromarketing, social selling

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