if you're a founder NOT building a personal brand... you're already losing 😬

About this episode

Natalie Barbu discusses the importance of building a personal brand for founders and provides actionable steps to enhance visibility and trust in their ventures.

If you're a founder who thinks building a personal brand is a waste of time, this might be the wake-up call you need. The truth is: distribution is the new moat. Your product isn't enough. Your team isn't enough. If no one knows who you are, you're starting every conversation from zero. In this episode, I break down why the founders who are winning right now are visible, how to build a personal brand without becoming an influencer, and the exact framework I used to grow both my personal following and my startup, Rella. Whether you're B2B, consumer, or anywhere in between—this is your roadmap to building trust, standing out, and making sure you don't look back in two years wishing you had started today. 0:00 - The Wake-Up Call: Why Distribution is Everything 1:26 - The Trust Factor: Why People Buy From People They Know 3:34 - Three Types of Personal Brands (And Which One You Should Build) Expert, Entertainer, or Product Extension—find your approach 5:50 - The Regret Conversation: What Every Founder Wishes They Started Earlier 7:27 - The Action Plan: How to Actually Start Building Your Brand 9:52 - The Mindset Shift: This is Not a Waste of Time Learn more about your ad choices…

People in this episode

Host: Natalie Barbu

Topics covered

• personal branding
• founders
• visibility
• trust
• entrepreneurship
• action plan

Keywords

• personal brand
• founders
• visibility
• trust factor
• entrepreneurship
• action plan
• distribution

Mentioned in this episode

Organizations: Rella

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