Episode 254 - The Chasing Trap That Keeps Shop Owners Stuck

Episode 254 - The Chasing Trap That Keeps Shop Owners Stuck

April 23, 2026 · 10 min · Season 1

About this episode

Rick White discusses the mindset traps that keep shop owners from feeling successful, even when their business is improving.

Most shop owners think they’re chasing growth. They’re not. They’re chasing a feeling they’ve tied to “when”—and that’s why it never shows up. In this episode, I break down the pattern that keeps you pushing without ever feeling like you’ve arrived, even when the shop is improving. You’ll see why your brain defaults to what’s broken, how that impacts your leadership and team, and the simple shift that changes how you experience your business every day. If you’ve been working harder but feeling no relief, this will hit home. Listen to the full episode now and see what needs to change.

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