About this episode

In this episode, Joe McCormack discusses modifying the 'R' in a BRIEF Map to represent risk, enhancing communication effectiveness.

A BRIEF Map is a powerful communication tool. The acronym spells it out clearly: background; relevance; information; ending; follow-up. In this episode, I give you the “permission” to modify the R to mean risk. By highlighting related risks, you can help your audience understand quickly why they need to make a decision vs sitting on the fence. The post Ep. 398 – Changing the “R” in a BRIEF Map appeared first on Just Saying .

People in this episode

Host: Joe McCormack

Topics covered

• communication
• BRIEF Map
• risk management
• decision making
• audience engagement

Keywords

• BRIEF Map
• communication tool
• risk
• decision making
• audience understanding

More episodes of Just Saying - The BRIEF Lab

• Ep. 399 – The Fear of Dumbing it Down · July 19, 2026 · 15 min
• Ep. 397 – The Point isn’t the Punchline · June 21, 2026 · 17 min

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