About this episode

This episode explores TikTok's significant impact on retail and commerce, featuring insights from industry experts.

What if TikTok matters to your business more than Amazon? On the latest Retail Sound Bites, we explore why TikTok has become one of the most powerful demand engines retail has ever seen. Featuring Jordan Kremm and Steve Light of L&R Distributors, this episode breaks down how TikTok Shop is reshaping product discovery across generations, why brands are launching on TikTok first, then scaling to retail, how viral moments translate into real, measurable in-store sales, and where most brands are getting TikTok wrong. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast . Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

People in this episode

Guests: Jordan Kremm, Steve Light

Topics covered

• TikTok in commerce
• product discovery
• retail trends
• viral marketing
• brand strategy

Keywords

• TikTok
• commerce
• retail
• product discovery
• viral moments
• L&R Distributors
• brand strategy

Mentioned in this episode

Organizations: L&R Distributors, Kantar, Amazon, TikTok, TikTok Shop

More episodes of Kantar Retail Sound Bites

• Episode 106: Menu Trends Reshaping Retail and Restaurants with Sunny Khamkar · July 13, 2026 · 46 min
• Episode 105: Challenger brands, changing rules - The race to real scale in beverage with Danny Stepper · June 26, 2026 · 1h 3m

Explore listener stats, chart rankings, contacts and more on the Kantar Retail Sound Bites podcast page.