#KatieTalks with Bec Dyce Insights on Social Media Mastery

About this episode

Katie Bennett-Stenton interviews Bec Dyce about social media mastery in B2B marketing.

In this episode of #KatieTalks, I sit down with Bec Dyce, a highly credentialed expert in digital marketing and social media, particularly in the B2B space. Bec shares her insights on how it’s critical for B2B marketers to adapt to the ever-evolving digital landscape, with a focus on leveraging platforms like LinkedIn, TikTok, and podcasts to create meaningful engagement and long-term success. We explore the profound shift in how users interact with search engines, with many now relying on zero-click searches, and what this means for B2B strategies. Bec also emphasizes the importance of delivering real value to collect first-party data as the digital landscape continues to shift. Bec shares a compelling case study from our recent collaboration on a graduate recruitment strategy for a consulting firm. With a modest $1,600 investment in a TikTok campaign, we achieved a 300% increase in views and applications. We discuss the importance of understanding platform demographics and how to maximize ROI in a B2B context. Key Topics Discussed: The Impact of Zero-Click Searches on B2B Marketing: How the rise of zero-click searches is changing the game for B2B marketers and what strategies…

People in this episode

Host: Katie Bennett-Stenton

Guest: Bec Dyce

Topics covered

• B2B marketing
• social media strategy
• zero-click searches
• TikTok campaigns
• LinkedIn engagement
• first-party data

Keywords

• digital marketing
• social media
• B2B
• engagement
• TikTok
• LinkedIn
• zero-click searches
• first-party data
• ROI
• case study

Mentioned in this episode

Organizations: LinkedIn, TikTok, B2B, consulting firm

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