30 Years of Legal Marketing: Technology, Trust, and Adaptation
About this episode
The episode discusses the evolution of legal marketing over 30 years, focusing on technology, trust, and adaptation.
In this special anniversary episode of Keep It Legal, host Mark Annick is joined by Androvett Legal Media & Marketing leadership to look back on 30 years of legal marketing, from Yellow Pages ads to today’s world of video, AI and evolving search. The discussion covers how technology has changed law firm marketing, why trust and storytelling still matter and how firms can adapt to new tools without losing what sets them apart.
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