About this episode

Christina Bell discusses how eCommerce brands can leverage Meta partnership ads to enhance their advertising effectiveness.

Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands scale with data, testing, and storytelling. In this episode, we explore how eCommerce brands can use Meta partnership ads to improve ROAS, reduce ad costs, and build more effective creator-led campaigns. Christina shares practical strategies for testing, optimisation, and preparing your Meta ads strategy for peak sales periods. Dive in: [04:54] Explaining partnership ads on Meta [08:27] Making advertising simple for everyone [09:56] Testing and integrating partnership ads [15:24] Partnering with content creators [16:41] Collaborations with Social Media Influencers [21:30] Understanding Customer Profiles [24:17] Optimal initial ad spend percentage [28:16] Insider Tips from Christina! [32:18] Episode sponsored by Webtopia. Get in touch with Team Webtopia for your free growth audit. Partnership ads work best when you test early and test often One of the biggest lessons from this episode is that partnership ads are not a quick win. They need time and structured testing. Too many brands try one creator, see mixed results, and stop too soon…

People in this episode

Host: Chloe Thomas

Guest: Christina Bell

Sponsors

Webtopia

Mentioned in this episode

Organizations: Webtopia, Webtopia UK

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