About this episode

Yiqi Wu discusses the importance of first-party data for optimizing Meta Ads and improving eCommerce performance.

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data. Yiqi is a returning guest, and this time she dives into how to use first-party data, tracking, and catalogue optimisation to improve targeting, reduce CAC, and future-proof your Meta Ads strategy. Dive in: [05:29] Improving eCommerce sales funnel [08:43] Understanding click ID tracking [13:00] Discussing data collection challenges [14:29] Tracking visitors with first-party cookies [19:06] Understanding first-party data types [20:04] Shopify's public catalog API & UPC Universal Commerce Protocol [23:21] AI traffic potential in 5 years [28:11] Understanding customer insights for marketing [29:13] Insider Tips from Yiqi! Episode sponsored by Aimerce. Find out more Inside DTC Marketing Tech https://www.aimerce.ai/blogs?utm_source=keep_optimizing_podcast First-party data is now your biggest competitive advantage First-party data is no longer optional for eCommerce brands. It is the foundation of high-performing Meta Ads. Yiqi explains that the most valuable data points are email and click ID. These help Meta…

People in this episode

Host: Chloe Thomas

Guest: Yiqi Wu

Topics covered

• first-party data
• Meta Ads
• eCommerce
• customer insights
• tracking
• catalogue optimisation

Keywords

• first-party data
• Meta Ads
• customer insights
• tracking
• eCommerce
• catalogue optimisation
• CAC
• click ID

Sponsors

Aimerce

Mentioned in this episode

Organizations: Shopify, Meta

More episodes of Keep Optimising

• Meta Ads: Optimising Hook Rates for Higher ROAS with Komal Singh & Prudhvi Raj, 4XDigital AI · June 2, 2026 · 35 min
• Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth · May 26, 2026 · 31 min

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