292. 2025 Was a Bender
About this episode
The episode discusses the whiskey industry's challenges and opportunities as they enter 2026.
Our first podcast of 2026. We recap the industry shakeups from large brand houses downsizing, giant distributors taking a hit, and how brands and consumers are sifting their ways through the rye of it all. We also find logic and purpose for whiskey brands to succeed this year. Hosts: Jake Hukee, Matt Brown & John Chesney Listen to more episodes and read stories at keyinthelake.com Key In The Lake
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