Is It Ever Appropriate To Engage Clients With Fear Of Adverse Outcomes To Persuade Them To Action?: Kitces & Carl Ep 194

Is It Ever Appropriate To Engage Clients With Fear Of Adverse Outcomes To Persuade Them To Action?: Kitces & Carl Ep 194

July 9, 2026 · 39 min · Episode 194

About this episode

Michael Kitces and Carl Richards discuss the debate surrounding fear-based marketing tactics in financial advising.

In the 194th episode of Kitces and Carl , Michael Kitces and client communication expert Carl Richards discuss the ongoing debate surrounding fear-based marketing tactics. For full show notes, see kitces.com and thesocietyofadvice.com .

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