Episode 82: Inside the Rapid Rise of Dill Dinkers with CEO Will Richards

About this episode

Will Richards discusses the rapid growth of Dill Dinkers and insights into building a successful pickleball franchise.

Dill Dinkers CEO, Will Richards, shares how a love for pickleball turned into one of the fastest-growing pickleball franchises in the country. With 27 clubs open across 13 states and rapid expansion underway, Dill Dinkers has also achieved the highest court revenue per court in the industry. Before launching the brand, Will gained franchise experience working with Domino's Pizza and later worked in government contracting before entering the pickleball world. In this conversation, he breaks down the keys to building a successful franchise, the importance of community and culture, thoughts on market saturation, strategic growth, and where he believes the future of pickleball is headed. Follow this page if you like what you're listening to!

People in this episode

Host: Kaitlin Miller

Guest: Will Richards

Topics covered

• pickleball
• franchising
• business growth
• community
• market saturation
• sports culture

Keywords

• pickleball
• Dill Dinkers
• franchise
• business strategy
• community culture
• market growth

Mentioned in this episode

Organizations: Dill Dinkers, Domino's Pizza

More episodes of Kitchen Talk: Pickleball Edition

• Episode 81: Inside DUPR: Death Threats, Controversy, and the Rise to #1 · May 14, 2026 · 29 min
• Episode 80: How AI Is Transforming Pickleball Highlights and Content Creation · April 23, 2026 · 23 min
• Episode 79: Bringing Pickleball to Prisons: The Movement Changing Lives Behind Bars · March 26, 2026 · 23 min
• Episode 78: A Pickleball to the Eye Sparked the Creation of a Global Brand · February 25, 2026 · 21 min
• Episode 77: Evan Slaughter Found Pickleball in Rehab and the Purpose That Changed His Life · February 11, 2026 · 29 min
• Episode 76: Courts App: The Expedia for Pickleball and Racquet Sports · January 30, 2026 · 28 min