Doing Things Differently with Jensen Cipriano Brehm of Ombraz

About this episode

Jensen Cipriano Brehm discusses the founding and growth of Ombraz Sunglasses, including their unique approach to customer acquisition and content creation.

Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinctive product stories in the outdoor industry. In this conversation, Jensen walks through the founding journey, how Ombraz found their first customers in the ultralight backpacking and bikepacking worlds, their approach to building in-house content and media, raising a small round of funding while retaining equity, and how he and co-founder Nikolai run the whole operation remotely. Topics Origin story: broken sunglasses on a camel safari in India, four years of wearing a MacGyver'd pair, then building the company Finding initial traction in ultralight backpacking and then exploding into bikepacking Keeping all content creation in-house — why agencies produce soulless, interchangeable outdoor content Raising a Series A in 2020 — retaining equity while gaining runway for inventory and hiring Delegating early: 3PL, customer service, and letting go of ego Ombraz's 9 core brand pillars as a decision-making filter Co-founder dynamics with Nikolai — complementary skill sets, business…

People in this episode

Guest: Jensen Cipriano Brehm

Topics covered

• founding journey
• customer acquisition
• content creation
• funding
• remote work
• brand pillars
• co-founder dynamics

Keywords

• Ombraz Sunglasses
• ultralight backpacking
• bikepacking
• content creation
• funding
• remote work
• brand pillars

Mentioned in this episode

Organizations: Ombraz, Positive Intelligence, GOSO Cookware

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