About this episode

Jonathan Audet discusses the innovative journey of Ferreol Skis and its impact on the skiing industry.

Jonathan Audet and his two co-founders set out to build better skis. What they built instead may change entire industries. In this episode, Jonathan shares the story behind Ferreol Skis — a Quebec-based brand combining sustainability, in-house engineering, and a fierce love of skiing into one of Canada's fastest-growing ski companies. We also dig into Ferreol Technologies and the aluminum alloy they developed that the industry is calling the strongest in the world. From backyard experiments to Canadian military contracts to the French market, this is a masterclass in founder obsession and engineering-driven brand building. A few of the topics covered in this episode: From backyard experiments to the largest Canadian ski brand Building a sustainability-first ski company without sacrificing performance The world's strongest aluminum — developed for skis, destined for space Growing internationally: How to use government resources to enter new markets Hiring intrapreneurs and the founder's guide to staying coachable Links Ferreol Skis Watch Jonathan & his co-founders' appearance on Dragon's Den For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The…

People in this episode

Guest: Jonathan Audet

Topics covered

• sustainability
• ski industry
• engineering
• entrepreneurship
• international growth
• aluminum alloy

Keywords

• Ferreol Skis
• sustainability
• aluminum alloy
• entrepreneurship
• skiing
• engineering
• international markets

Sponsors

Province of British Columbia

Mentioned in this episode

Organizations: Ferreol Skis, Ferreol Technologies

Places: Quebec, Canada, French

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