Personal Brand Expert: How to Find Your Purpose and Expand Your Impact

Personal Brand Expert: How to Find Your Purpose and Expand Your Impact

September 7, 2026 · 33 min

About this episode

In this episode, Jim Kwik interviews Rory Vaden about finding purpose and expanding impact through personal branding and serving others.

One of the questions I get asked all the time is, “How do I take what I know and use it to help more people?” Our Kwik Brain community is filled with learners, leaders, experts, entrepreneurs, coaches, and people who genuinely want to make a difference. You may have knowledge, experience, or even a challenge you’ve overcome that could change someone else’s life, but knowing how to turn that into greater impact isn’t always obvious. In this episode of the Kwik Brain podcast, I sit down with Rory Vaden, a New York Times bestselling author, cofounder of Brand Builders Group, eight-figure entrepreneur, and a hall of fame speaker, to explore how to identify the people you’re uniquely positioned to help and build a reputation around serving them. We talk about how your struggles, setbacks, expertise, and lived experience can reveal your purpose, and why getting clear on who you want to help can make your message, content, business, and direction much clearer. We also explore why expanding your impact doesn’t require becoming famous or building a massive following. It starts with earning trust, becoming useful, and consistently sharing what you know in a way that serves others.  In…

People in this episode

Host: Jim Kwik

Guest: Rory Vaden

Topics covered

Mentioned in this episode

Organizations: Brand Builders Group

Books & works: New York Times

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