Saving the Family Ranch and Cowboy Poetry with Rusty Phillips

Saving the Family Ranch and Cowboy Poetry with Rusty Phillips

June 2, 2026 · 1h 34m

About this episode

Kasey Mock interviews Rusty Phillips about the challenges of family ranching, cowboy culture, and the importance of legacy.

The cowboy who almost lost the family ranch is a true story that will inspire you and change the way you do ranching. In this episode of Landowner Insider, Kasey Mock sits down with longtime friend Rusty Phillips for a conversation that is equal parts humorous, gritty, and deeply personal. Rusty shares what it was really like cowboying across Arizona, Montana, and New Mexico, from sleeping in freezing boxcars and living out of a bedroll to working cattle on horseback across large western ranches. Beneath the stories is a deeper theme that runs throughout the conversation: legacy. After losing two generations of family leadership in a short period of time, Rusty and his family faced significant estate tax pressure that forced them to sell part of their Texas family ranch in order to hold onto the rest. In this episode, they also discuss how Kasey and Rusty first met, stories from remote ranches near the Mexican border, why cowboy culture still matters today, and the realities of family ranch succession. They cover how past market cycles, including 2008 and rising interest rates, have impacted land ownership, along with why ranch life is often misunderstood by those outside of it…

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