Remix: Why Zoila Darton Believes Community Is the Foundation of a Great Brand

About this episode

Zoila Darton discusses the importance of community in building a successful brand and shares her journey in the creative industry.

This Panamanian-Jamaican-Jewish New Yorker spent the early part of her career in Latin music, before launching her own creative agency. Zoila reflects on how she secured her first clients, the three years she spent building Word Agency before she started making money, and the secrets to great brand campaigns. Follow Zoila on Instagram @zoiladarton. If you liked this episode, listen to Why Doris Anahí Brings a 'Heart of Service' to Her Art and UNSTUCK: How PR Pro Lissette M. Rios Connects the Dots.

People in this episode

Guest: Zoila Darton

Topics covered

• branding
• community
• entrepreneurship
• creative agency
• Latin music

Keywords

• branding
• community
• creative agency
• Latin music
• entrepreneurship

Mentioned in this episode

Organizations: Word Agency

Places: Panama, Jamaica, New York

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