96: Plinky — Joe Fabisevich
About this episode
Joe Fabisevich discusses his journey from Twitter's health and safety team to creating Plinky, sharing insights on marketing strategies and beta testing.
On the podcast: Joe Fabisevich shares how he went from Twitter's health and safety team to building Plinky, a link-saving app born of trading memes with his wife. He talks about why he treats every beta like a production launch, how his wife's pro marketing playbook — lookback calendars, email campaigns, and press outreach — shaped his entire go-to-market strategy, why he regrets starting with a generous freemium tier, and how a scrappy 19-day ChatGPT wrapper went viral off one email to John Gruber. Top Takeaways: 🛒 You should charge people — and you should charge them sooner Settling on a generous freemium tier feels kind, but it quietly kills your ability to learn who converts, why they convert, and when they drop off. 📅 A lookback calendar turns launch chaos into a system Work backwards from your launch date and assign every single day a strategic task — teasers, emails, press pitches — so nothing happens ad hoc the night before. 📧 Email is the single best revenue lever for indie apps Run three emails per sale (launch day, a few days out, 24 hours left), segment by open behavior, and don't panic if the first two are quiet — the last one drives the most conversions. 🧪 Treat…
More episodes of Launched by RevenueCat
Explore listener stats, chart rankings, contacts and more on the Launched by RevenueCat podcast page.