The 97% of Your Market Google Can't See [Live Webinar Next Tuesday]

The 97% of Your Market Google Can't See [Live Webinar Next Tuesday]

From Law Firm Growth Podcast by Jan Roos - Legal Marketing Expert, Author, and Speaker

May 11, 2026 · 3 min

About this episode

Jan Roos discusses strategies for law firms to reach the 97% of potential clients not actively searching on Google.

Register free here: https://us02web.zoom.us/webinar/register/4417779236099/WN_BeJsOS_1SESuLjOdDcao1g Most law firms are competing for the 3% of prospects actively searching on Google — while the other 97% with the same legal problems aren't shopping yet. This Tuesday, May 19th at 12pm PT / 3pm ET, I'm hosting a free live webinar with the Smith.ai team breaking down exactly how forward-thinking firms are reaching that invisible majority before their competitors even know they exist. You'll learn why Google's cost-per-lead will never go back to what it was, how to reach the 22X larger market outside of search, and the exact framework turning cold social traffic into pre-qualified consultations at premium rates. Register free here: https://us02web.zoom.us/webinar/register/4417779236099/WN_BeJsOS_1SESuLjOdDcao1g Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Jan Roos

Topics covered

  • legal marketing
  • webinar
  • client acquisition
  • digital marketing
  • law firms

Keywords

  • law firms
  • Google
  • webinar
  • client acquisition
  • social traffic

Mentioned in this episode

Organizations: Smith.ai

Places: PT, ET

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