![The 97% of Your Market Google Can't See [Live Webinar Next Tuesday]](https://assets.pippa.io/shows/5d38b88df319c8d37406ab35/1778521231421-db4fa08b-71b9-4b51-bf2f-b8ed04e703e4.jpeg)
The 97% of Your Market Google Can't See [Live Webinar Next Tuesday]
From Law Firm Growth Podcast by Jan Roos - Legal Marketing Expert, Author, and Speaker
May 11, 2026 · 3 min
About this episode
Jan Roos discusses strategies for law firms to reach the 97% of potential clients not actively searching on Google.
Register free here: https://us02web.zoom.us/webinar/register/4417779236099/WN_BeJsOS_1SESuLjOdDcao1g Most law firms are competing for the 3% of prospects actively searching on Google — while the other 97% with the same legal problems aren't shopping yet. This Tuesday, May 19th at 12pm PT / 3pm ET, I'm hosting a free live webinar with the Smith.ai team breaking down exactly how forward-thinking firms are reaching that invisible majority before their competitors even know they exist. You'll learn why Google's cost-per-lead will never go back to what it was, how to reach the 22X larger market outside of search, and the exact framework turning cold social traffic into pre-qualified consultations at premium rates. Register free here: https://us02web.zoom.us/webinar/register/4417779236099/WN_BeJsOS_1SESuLjOdDcao1g Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Jan Roos
Topics covered
- legal marketing
- webinar
- client acquisition
- digital marketing
- law firms
Keywords
- law firms
- webinar
- client acquisition
- social traffic
Mentioned in this episode
Organizations: Smith.ai
Places: PT, ET
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