(186) Is it Malpractice to NOT use AI with Marc Hoag of Hoag Law.ai

(186) Is it Malpractice to NOT use AI with Marc Hoag of Hoag Law.ai

From Law Subscribed by Mathew Kerbis, The Subscription Attorney

July 17, 2026 · 52 min

About this episode

The episode discusses the implications of AI in legal practice and the potential malpractice of not using AI tools.

Sign up for Practi , a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Not using AI may soon be malpractice. Marc raised this argument as early as May 2023 in CLEs for the Beverly Hills Bar Association that lawyers who fail to leverage AI tools may be falling below the professional standard of competence required under ethics rules. * Hourly billing is bad for clients and bad for lawyers. Marc argues it creates a direct disincentive to efficiency, discourages proactive communication, and undermines the “team” dynamic between lawyer and client. Flat-rate/subscription billing aligns incentives and lets lawyers actually practice law rather than manage time entries. * AI has commoditized contract drafting, so what clients now pay for is availability and judgment. The skill of writing or redlining contracts has been democratized by AI. The real value a lawyer provides today is being a trusted, always-available team member who brings experienced final-eyes review and sound judgment. Not raw document production. * Jevons Paradox applies to AI productivity. AI makes tasks faster, so we simply take on more tasks. Time savings…

People in this episode

Host: Mathew Kerbis

Guest: Marc Hoag

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Practi

Mentioned in this episode

Organizations: Hoag Law.ai, Beverly Hills Bar Association

Products: Practi

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