About this episode

In this episode, Ken Hardison discusses major trends affecting law firms and shares insights on legal marketing.

"The great lawyers are not just spending money, but they're putting a digital fence around people and staying in front of them forever." –Ken Hardison In this LAWsome episode, we had the pleasure of speaking with a legend who was recently inducted into the National Trial Lawyers Advertising Hall of Fame. Co-hosts Tanner Jones and Matt Smyers sit down with the founder and CEO of PILMMA (Personal Injury Lawyers Marketing & Management Association), Ken Hardison, to talk about what trends he sees affecting law firms and share his guidance on legal marketing. Ken speaks about three major trends impacting law firms in 2026: AI Integration Private Equity and MSOs The Need for Trial Lawyers Tap in to Ken's fountain of knowledge by tuning in. You can connect with Ken on his Website and on his LinkedIn . TLDR: In this episode, you will learn about The different trends and directions 2026 is going for the legal field How to stand apart from the big box law firms Techniques that help draw the attention of potential clients

People in this episode

Hosts: Tanner Jones, Matt Smyers

Guest: Ken Hardison

Topics covered

• legal marketing
• trends in law firms
• AI integration
• private equity
• trial lawyers

Keywords

• legal marketing
• law firms
• AI integration
• private equity
• trial lawyers
• advertising
• client attraction

Mentioned in this episode

Organizations: PILMMA, National Trial Lawyers Advertising Hall of Fame

More episodes of LAWsome by Consultwebs

• Podcasting for Lawyers: How to Stand Out, Stay Consistent, and Grow Your Audience · June 16, 2026 · 28 min
• Scaling Trust in the Digital Age: Leadership, AI, and the Future of Legal Search · June 2, 2026 · 16 min

Explore listener stats, chart rankings, contacts and more on the LAWsome by Consultwebs podcast page.