Episode 147: John Bejakovic
From Layer 8 Podcast by Layer 8 Conference
May 25, 2026 · 43 min · Season 6 · Episode 16
About this episode
John Bejakovic discusses influence techniques and his book on the subject.
John Bejakovic is a business copywriter who writes a daily newsletter at bejakovic.com , an online journal and wrote a book about influence techniques that he has learned. He acknowledges the work of Robert Cialdini and then builds on Cialdini's work. His book, with the shortened title " The 10 Commandments of Con Men... " gives 10 different influence techniques along with stories, research and John's own experience in learning and using these techniques. These are all areas that any social engineer can use to enhance their own skills.
People in this episode
Guest: John Bejakovic
Topics covered
- business copywriting
- influence techniques
- social engineering
- newsletter
- personal development
Keywords
- influence
- copywriting
- newsletter
- Cialdini
- social engineering
- techniques
- business
Mentioned in this episode
Books & works: The 10 Commandments of Con Men...
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