65. Delicious Redemption: Getting Fired for an Infamous PBR Tweet Made Corey Smale the CCO at Garage Beer
About this episode
Corey Smale discusses his journey from being fired for a controversial tweet to becoming the Chief Creative Officer at Garage Beer.
It was four years ago that the Twitter account for legendary beer brand Pabst Blue Ribbon tweeted out: "Not drinking this January? Try eating ass!" And we're FINALLY talking to the guy who did it. Because Corey Smale—who was promptly fired for the Tweet and owned it publicly—isn't just PBR's ex-social media manager. He's now been named Ad Age's "Marketer of the Year" for his current work as Chief Creative Officer at Garage Beer, one of the fastest-growing beer brands in the world. Look, we already covered the PBR "eating ass" tweet extensively in episode 30 of this podcast. And Dusty arrived at the conclusion that it might have been a dumb thing to tweet, but it was consistent with the brand voice that management and fans had embraced. Firing Corey was just an act of scapegoating. But in this episode, we'll chart the four-year redemption ordeal that took Corey Smale from social media fall guy… to the creative force behind a growing beverage brand that counts football and podcast sensations Jason and Travis Kelce among its co-owners. Corey will tell us about the very deliberate decision-making that rebuilt his reputation, the uncertainty that comes from missing on a big swing, and…
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