About this episode

Andy Freed discusses how Bruce Springsteen's approach to performance has influenced his leadership style.

Do you know BRUCE? Andy Freed, Chairman of Virtual, Inc. has seen Bruce Springsteen nearly 100 times, and was so inspired by what he saw that he wrote a book about it.... ...Lead Like The Boss: The Bruce Springsteen Framework to Elevating Your Leadership What Andy took from those shows completely changed how he leads. For instance at the end of every show, Bruce walks to the back of the stage… …and personally acknowledges every single band member. For about 10 seconds each, he makes them feel like the most important person in the world. Andy saw that and thought: "Isn’t that the job of a leader?" But it raises bigger questions… Why can a rock concert hold attention for 3 hours… while an executive loses the room in 3 minutes? When did leadership become about slides… instead of connection? Most leaders are focused on: what they need to say what they need to get done what they need to present Bruce is focused on: what the audience feels how the moment lands how people walk away That’s the difference. I’ve been in rooms where the strategy was right… …but the leader lost the room in 60 seconds. And I’ve seen the opposite—where the message wasn’t perfect… …but the leader had people…

People in this episode

Host: Ben Fanning

Guest: Andy Freed

Topics covered

• leadership
• inspiration
• business strategy
• audience engagement
• personal connection

Keywords

• Bruce Springsteen
• leadership
• Andy Freed
• Virtual, Inc.
• audience connection
• business
• inspiration

Mentioned in this episode

Organizations: Virtual, Inc.

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