Season 6 - Episode 4 “Build, Ship, Improve” - The Commercial Mindset Behind AI That Reaches Real Customers"  with Tracy Moore

Season 6 - Episode 4 “Build, Ship, Improve” - The Commercial Mindset Behind AI That Reaches Real Customers" with Tracy Moore

May 25, 2026 · 43 min · Season 6 · Episode 4

About this episode

Tracy Moore discusses the challenges and strategies of building AI products that effectively reach customers.

In this episode, I sit down with Tracy Moore, GM of AI and Data at MYOB, for one of the most refreshingly honest conversations I've had about what it takes to build AI products that reach real customers. Tracy and her team have been quietly doing the hard work of shipping AI to millions of small businesses across Australia and New Zealand and the lessons they've learned along the way are ones every data and AI leader needs to hear. We talk about why most AI initiatives stall before they ever get shipped, the difference between exploring and actually building and why having a commercial mindset is the thing that changes everything. Tracy also shares how why treating data and AI as a team sport has been central to their success. If you've ever felt like your organisation is stuck between experimentation and real impact this one is for you. 🎧 Listen to the full episode on Spotify or Apple Pod (Links in the comment below)

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