The contrarian outlook that makes the Masters so great

About this episode

This episode explores the marketing strategies behind the Masters tournament and its significance in the sports world.

The first major of the golfing season takes place this weekend. It's a fixture on the global event calendar, the first real harbinger of a major sporting summer, and arguably the finest example of sports marketing strategy in action. In this episode of the Leaders Worth Knowing podcast, James Emmett is joined by MSQ Sports + Entertainment founding partner Steve Martin to pinpoint why and how the Masters has become the north star for so many sports marketers. From the look and feel to the sport itself, the TV product and packaging, the secrecy that permeates the membership and the comms policy, the phone ban and the pimento cheese sandwiches, the less-is-more approach and the surety to stick steadfastly to a singular strategic approach, the Augusta National is home to a Masters-class on how to run an iconic global event.

People in this episode

Host: James Emmett

Guest: Steve Martin

Topics covered

• golf
• sports marketing
• event management
• Masters tournament
• sports strategy

Keywords

• Masters
• golf
• sports marketing
• event strategy
• Augusta National

Mentioned in this episode

Organizations: MSQ Sports + Entertainment

Places: Augusta National

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