308: Marketing When YOU are the Face of Your Business with Heidi Schmidt

308: Marketing When YOU are the Face of Your Business with Heidi Schmidt

From Leading Lady Podcast | Coaching and Accountability for Ambitious Women Entrepreneurs by AliceAnne Loftus | Certified Professional Coach (CPC) specializing in Leade

May 5, 2026 · 34 min · Episode 308

About this episode

This episode features a conversation with marketing expert Heidi Schmidt about the nuances of being the face of your brand and how to market authentically while maintaining personal boundaries.

This episode will completely change the way you think about showing up online as the face of your brand. In this conversation, I sit down with marketing expert Heidi Schmidt to unpack the real, unfiltered truth about what it actually takes to market yourself in a way that feels authentic, sustainable, and effective. We dive into the tension between being the brand and still maintaining your identity, why authenticity builds deeper connection than constant promotion, and how to balance visibility with personal boundaries in a world that often rewards oversharing. Topics covered in this episode include: Why being "the face of your brand" is more nuanced than it seems The subtle difference between connection and oversharing What your audience is actually looking for when they follow you If this conversation speaks to you, I want you to take one small step today toward showing up more intentionally in your business. Whether that's refining your message, choosing the platform that feels aligned, or simply giving yourself permission to not do everything, it all matters. Show notes available at www.leadinglady-coaching.com/podcast Resources Mentioned: Check out Heidi Schmidt…

People in this episode

Host: AliceAnne Loftus

Guest: Heidi Schmidt

Topics covered

Keywords

Mentioned in this episode

Organizations: Leading Ladies Facebook Group, Heidi Schmidt, Leading Lady Podcast

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