Austin Lally, Verisure CEO
From Learnings from Leaders: the P&G Alumni Podcast by P&G Alumni Network
February 1, 2026 · 46 min · Season 7 · Episode 270
About this episode
Austin Lally discusses his leadership journey and the significant growth of Verisure.
“The metaphor of ‘kick the ball’ —is to stress the importance of personal involvement and impact. It means that as a leader, you are there involved when it really matters.” Austin Lally is CEO of Verisure, the market leader in professionally monitored security services across Europe and Latin America - where he’s served since 2014. After a 26-year career at Procter & Gamble, Austin made the leap to scale Verisure nearly 10x — reaching an enterprise value of €20B+, serving more than 6 million subscribers, and generating €3.4B in annual revenue. In October 2024, Austin led Verisure through a landmark IPO on NASDAQ Stockholm — the largest IPO in Europe in three years, the largest private-equity-backed IPO in European history, and the biggest in Sweden in 25 years. Before Verisure, Austin spent 26 years at Procter & Gamble, where his career spanned leadership roles across Beauty, Feminine Care, Fabric & Home Care, and Corporate Marketing. He spent seven formative years in Greater China helping build P&G’s presence in the region, and later served as Global President of Braun and Appliances, leading a major turnaround and sitting on P&G’s Global Leadership Council…
People in this episode
Guest: Austin Lally
Topics covered
- leadership
- business growth
- IPO
- personal impact
- career transition
Keywords
- leadership
- Verisure
- Procter & Gamble
- IPO
- business growth
- security services
- European market
Mentioned in this episode
Organizations: Verisure, Procter & Gamble, University of Glasgow
Books & works: Advertising Age’s Global Power 100
Places: Europe, Latin America, Greater China, Scotland
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