Jeff Norton, TV Producer & Author

Jeff Norton, TV Producer & Author

From Learnings from Leaders: the P&G Alumni Podcast by P&G Alumni Network

June 28, 2026 · 47 min · Season 7 · Episode 276

About this episode

Jeff Norton discusses his journey from marketing at P&G to becoming a successful TV producer and author.

“What used to be called advertising was the most creative job I could find — this idea of going where I could have my hands on some of the levers of creativity was really compelling. So what if it was soap?” Jeff Norton is an award-winning author and television executive producer with a focus on turning books into global media. Jeff is currently showrunner and executive producer of Finding Her Edge, the figure-skating drama he created for Netflix and WildBrain. It reached the Netflix Top 10 in more than 80 countries and was renewed for a second season less than two weeks after it premiered. Jeff is also the originating executive producer behind Netflix's Geek Girl, now filming its second season, and has produced adaptations ranging from Susan Hill's The Small Hand to the picture-book series Trucktown. Earlier, Jeff founded Lean Forward Media, consulted for The Jim Henson Company, and served as a Senior Vice President at Chorion, where he managed the literary estates of Enid Blyton and Agatha Christie. Jeff began his career at P&G as a marketing executive, where he helped launch Febreze as a category-creating brand. Jeff studied film and commerce at Queen's University and…

People in this episode

Host: Drew Tarvin

Guest: Jeff Norton

Topics covered

Keywords

Mentioned in this episode

Organizations: P&G, Netflix, WildBrain, Lean Forward Media, The Jim Henson Company, Chorion

Books & works: Finding Her Edge, Geek Girl, The Small Hand, Trucktown

Places: Burlington, Ontario

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