Becoming Who You Are: Reclaiming Choice in Enterprising Families

About this episode

The episode discusses the challenges faced by next-gen leaders in enterprising families and the importance of intentional mentorship and reflection.

In this episode, we’re joined by Jennifer East, Founder of ONIDA Family Advisors. With nearly 20 years of experience guiding affluent and enterprising global families, Jennifer brings a cross-cultural lens to the inner dynamics of continuity, especially when individual identity and family legacy quietly collide. We explore why it’s so common for next-gen leaders to inherit expectations before they’ve defined their own path, and how intentional mentorship, emotionally aware leadership, and thoughtful facilitation can begin to shift that pattern. Together, we consider how families move from unspoken assumptions to shared clarity and why making space for reflection may be one of the most powerful choices they make.

People in this episode

Host: Cory Gagnon

Guest: Jennifer East

Topics covered

• family legacy
• next-gen leaders
• mentorship
• identity
• leadership
• family dynamics

Keywords

• family enterprises
• leadership
• mentorship
• identity
• expectations
• family dynamics
• legacy

Mentioned in this episode

Organizations: ONIDA Family Advisors

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• Where Wealth Meets Identity: Finding Voice Inside the Family Legacy · May 22, 2026 · 53 min
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• Leading Before the Role: How Family Enterprises Shape Future Leaders · April 24, 2026 · 53 min
• Rethinking Ownership: The Hidden Forces Shaping Family Wealth · April 10, 2026 · 47 min
• When the Role Finds You: The Tension Between Belonging and Becoming · March 20, 2026 · 48 min