#29 - Pivot, Test, Scale: How One Launch System Generated $24K in 60 Days

About this episode

Tina Koutras shares her unexpected journey of launching a niche candle brand and the challenges she faced along the way.

In this episode, Leah sits down with author and entrepreneur Tina Koutras, whose journey took one of the wildest turns we’ve seen inside Legacy Launchpad. What started as a plan to build an audience for her upcoming book suddenly flipped into an unexpected “side quest” — launching a niche candle brand that exploded far beyond her expectations. Tina originally joined Leah’s program to fix what past programs couldn't deliver. This time she wanted clarity, strategy, and a real social presence before releasing her next novel. But while waiting for her manuscript to come back from editing, she decided to test Leah’s launch system on something smaller… a hobby she’d always dabbled in: horror-themed candles. What happened next shocked even her. By following the program step-by-step — without skipping the “ingredients” — Tina and her husband launched Horrified Candles, tapped into a passionate 365-day Halloween/horror niche, collected over 120 post-purchase survey responses, and generated $13,000 in the first 45 days and $24,000+ within two months. And then came the plot twist: Shopify terminated their store without warning, shutting down 30+ pending transactions. Instead of quitting…

People in this episode

Host: Leah McHenry

Guest: Tina Koutras

Topics covered

• entrepreneurship
• launch strategy
• pivoting
• audience building
• e-commerce
• creativity

Keywords

• launch system
• candle brand
• entrepreneur
• audience
• Halloween
• business strategy
• Shopify

Mentioned in this episode

Organizations: Shopify

Products: Horrified Candles

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