Trying to Beat “The Algorithm”? Do This Instead

About this episode

Jared and Joe discuss effective strategies for small businesses to succeed on social media without trying to beat the algorithm.

Chasing hacks to “beat the algorithm” is a time sink. In this Tax Talk episode, Jared and Joe Whitbread cut through the noise and show you how small businesses actually win on social: by reverse-engineering their audience, showing consistent brand presence, and documenting the real work you do. We break down why there isn’t one algorithm, how platforms read your behaviour, and why separating personal and business use matters. You’ll learn the simplest growth levers: consistency, engagement, a...

People in this episode

Host: Jared Pilon

Guest: Joe Whitbread

Topics covered

• social media strategy
• business growth
• audience engagement
• branding
• algorithm understanding

Keywords

• algorithm
• social media
• business strategy
• audience
• branding
• engagement
• consistency

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