About this episode

This episode discusses how to effectively market a law firm by connecting branding with client needs.

In this episode of the Un-Billable Hour’s Seat at the Table: Establishing a brand is one thing, sharing that brand with potential clients who need what you’ve established as a brand – your solutions – is next It’s easy to waste money on marketing when your efforts are unfocused. Be strategic. Learn from others. What works? Don’t just pursue all the potential clients in the world, speak directly to the clients you want. The ones who are ready to hire you, not just kick the tires. Take a “seat at the table,” with host Christopher T. Anderson and guests Rob Leitner, John Reed, Kristen David, and Elliot and Erik Alicea, all experienced pros in building and running successful law firms. In this episode, dig into marketing, the next step once you’ve established your brand identity. How does marketing share your vision and attract the clients you want? Share how, and why, you and your firm are the solution to your potential clients’ problems. Because that’s what clients want: solutions. As we’ve learned, branding is who you are and what you stand for. But marketing is about connecting with potential clients, sharing that brand, and creating that “Bam, that’s who I want to work with”…

People in this episode

Host: Christopher T. Anderson

Guests: Rob Leitner, John Reed, Kristen David, Elliot Alicea, Erik Alicea

Topics covered

• marketing
• branding
• law firms
• client acquisition
• strategic marketing

Keywords

• law marketing
• brand identity
• client solutions
• target audience
• wasted marketing efforts

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