About this episode

Emma Grede discusses her no-BS approach to business, leadership, and the importance of understanding failure.

Emma Grede is here, and she’s not sugarcoating anything . We dig into what it really takes to build a business, lead people, and create a life on your own terms. She gets into her no-BS leadership style: high standards, radical honesty, and owning your mistakes. Emma shares major business missteps (including a failed product expansion), how she dissects failure without ego, and why understanding your own patterns is the key to long-term success. We also cover what she actually looks for when hiring, why being slow to hire but quick to fire matters, her take on unlimited PTO, working with friends, and when investors can do more harm than good. She breaks down why “focus” is one of the most misunderstood concepts in business, and why your customer has to be at the center of everything. This episode is honest, motivating, and packed with real insight on failure, leadership, resilience, and building something that lasts. A word from my sponsors: Shady Rays: Go to https://shadyrays.com and use code HONEST for 40% off 2+ pairs of polarized sunglasses. Momentous: Head to https://livemomentous.com , and use promo code HONEST for up to 35% off your first order Kahlua: Find Kahlúa Dunkin…

People in this episode

Host: Kristin Cavallari

Guest: Emma Grede

Topics covered

• business
• leadership
• failure
• resilience
• hiring
• entrepreneurship

Keywords

• business
• leadership style
• failure
• hiring
• entrepreneurship
• resilience
• customer focus

Sponsors

Shady Rays, Momentous, Kahlua, Ritual, Sam Edelman

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