The CX Behind Building a Retail Brand | Let's Laugh About It x DTC Podcast Swap
About this episode
Zoe Kahn and Eric Dyck discuss the challenges and lessons learned in building a retail brand in the beverage industry.
What happens when two ecommerce marketers stop pretending everything always goes according to plan?In this podcast swap of Let's Laugh About It and the DTC Podcast, Zoe sits down with Eric Dyck to talk about growing Cove Soda in the competitive better-for-you beverage space, building customer loyalty without relying on DTC, using AI to work smarter, and the business mistakes that taught them the most.From shipping hundreds of the wrong products to accidentally spending $42,000 on ads, this episode proves that some of the best lessons come from the moments you can laugh about later.We cover:Growing a retail-first brandEmail & SMS list building through eventsAI and marketing automationCommunity-driven marketingPodcasting and networkingThe funniest mistakes we've made in ecommerceConnect with Eric Here: https://www.linkedin.com/in/ericdyck/Twitter: @ericalandyckInstagram: @ericalanDTC Newsletter: https://www.linkedin.com/company/dtc-mediateam/posts/?feedView=allListen to the DTC podcast here: https://open.spotify.com/episode/04iLjmaRFI6LI50M7532Rx?si=FUD2pSAGSiKtaCwQM-dCrA&nd=1&dlsi=3ad6c050bb764102
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