About this episode

Isaac Medeiros discusses his journey in transforming a niche sword company into a viral ecommerce brand.

Today on the podcast, we're joined by Isaac Medeiros, entrepreneur, operator, and founder of Mini Katana and Kanpai Candy. Isaac is best known for building one of ecommerce's most unique brands, transforming a niche sword company into a viral content powerhouse with more than 20 million YouTube subscribers, billions of annual views, and a highly engaged global community. Along the way, he's become an expert in organic growth, creator-led marketing, and building brands that scale without relying on traditional advertising.

People in this episode

Host: Zoe Kahn

Guest: Isaac Medeiros

Topics covered

• ecommerce
• viral marketing
• organic growth
• content creation
• brand building

Mentioned in this episode

Organizations: Mini Katana, Kanpai Candy

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