How Much Should You Spend On Facebook Ads?

How Much Should You Spend On Facebook Ads?

From Lets Run Facebook Ads: The Podcast by Nick Boddington

March 16, 2026 · 7 min · Season 1 · Episode 191

About this episode

This episode discusses how to determine the appropriate budget for Facebook ads based on individual goals and campaign structure.

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about How much should you really be spending on Meta (Facebook) ads? In this episode, we break down why there’s no universal daily budget - and how to calculate the right number based on your goals, expected cost per result, and campaign structure. Instead of copying someone else’s setup or guessing based on screenshots, you’ll learn how to reverse-engineer your budget using realistic CPA expectations and the data...

People in this episode

Host: Nick Boddington

Topics covered

  • Facebook Ads
  • budgeting
  • marketing strategy
  • cost per result
  • campaign structure

Keywords

  • Facebook Ads
  • budget
  • cost per result
  • campaign structure
  • Meta

Mentioned in this episode

Organizations: Meta, Facebook, Facebook Ads Skool Community

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