Why Enterprises Should Be Talking About Trust, Not Tech

Why Enterprises Should Be Talking About Trust, Not Tech

July 13, 2026 · 45 min · Episode 24

About this episode

The episode discusses the importance of trust in enterprises and how blockchain can add value in manufacturing and logistics.

Join us as we speak with Ivan Branco, Information Management and Analytics lead at the Volvo Group, about what it actually looks like to bring blockchain thinking into one of the world's largest manufacturing and logistics operations. From tracking country of origin across complex global supply chains to exploring a proprietary cryptocurrency for supplier transactions, Ivan offers a refreshingly pragmatic perspective on where blockchain delivers real value, and why changing corporate culture ...

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Guest: Ivan Branco

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Organizations: Volvo Group

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