
Let’s Talk Club Management Ep. 153 – World Conference Preview: Star Powered Club Marketing
From Let's Talk Club Management by CMAA
January 20, 2026 · 29 min
About this episode
This episode previews a session on navigating celebrity, influencer, and media partnerships for clubs at the upcoming World Conference.
Collaborations with celebrities, professional athletes, influencers, and media production companies can elevate your club's visibility and create powerful market momentum—but only if you've selected your partnerships well and negotiate carefully. On this episode, we’re joined by World Conference speakers Adam Rieck and Matthew Martin to preview their session on navigating celebrity, influencer, and media partnerships at your club. Catch their session at the 2026 World Conference & Club Business Expo on February 20, from 1:45-2:45 p.m.
People in this episode
Guests: Adam Rieck, Matthew Martin
Topics covered
- club marketing
- celebrity partnerships
- influencer collaborations
- media partnerships
- visibility
- negotiation strategies
Keywords
- club management
- marketing
- celebrity partnerships
- influencers
- media production
- visibility
- negotiation
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