About this episode

This episode discusses Miele's loyalty strategy and the future of customer engagement with insights from Miranda Bliss.

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this conversation, Miranda Bliss , Head of Loyalty, CRM and Performance Manager explores how Miele’ s loyalty strategy reflects the future of customer engagement—shifting from transactional programs to seamless, omnichannel experiences built on trust, simplicity, and long-term value. The discussion covers meaningful value exchange, the risks of over-engineered loyalty, and how data, AI, and privacy are shaping the next era of loyalty strategy. Hosted by Carly Neubauer Show Notes: 1) Miranda Bliss 2) Miele 3) Mindset by Carol Dweck - Book recommendation

People in this episode

Host: Carly Neubauer

Guest: Miranda Bliss

Topics covered

• loyalty strategy
• customer engagement
• omnichannel experiences
• data and AI in loyalty
• value exchange
• privacy in marketing

Keywords

• loyalty programs
• customer experience
• trust
• simplicity
• long-term value
• data privacy
• AI in marketing

Sponsors

Points

Mentioned in this episode

Organizations: Miele, Plusgrade

Books & works: Mindset by Carol Dweck

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