Scene+ is Rewriting the Rules of Everyday Loyalty (#765)

About this episode

Tracey Pearce discusses the growth and evolution of Scene+, a comprehensive loyalty program in Canada.

This episode is sponsored by Points, a Plusgrade company . Read more about their Exchange solution as a growth channel for loyalty programs here. Scene+ is a Canadian customer loyalty the program that was born from the union of Cineplex's SCENE program and Scotiabank's Scotia Rewards, and it has grown dramatically since. Today, Scene+ has more than 15 million members and is co-owned by Scotiabank, Empire Company Limited (2nd largest food retailer, Sobeys and other brands), and Cineplex (largest movie theatre operator). It spans categories including entertainment, groceries, travel, banking, home improvement — and now, as of early 2026 in partnership with Shell, fuel — making it one of the most comprehensive loyalty ecosystems in Canada. Wise Marketer Group's CMO Aaron Dauphinee sits down with the President of Scene+, Tracey Pearce to have a candid conversation about the growth at Scene+, how and why the loyalty landscape has shifted in Canada, and her focus on maximizing value for her members. Show Notes: 1) Tracey Pearce 2) Scene+ 3) Wolf Hall - Book Recommendation

People in this episode

Host: Paula Thomas

Guest: Tracey Pearce

Topics covered

• customer loyalty
• loyalty programs
• business growth
• Canadian market
• value maximization
• entertainment and groceries

Keywords

• Scene+
• loyalty programs
• Cineplex
• Scotiabank
• customer engagement
• business strategy
• Canadian loyalty landscape

Sponsors

Points

Mentioned in this episode

Organizations: Scene+, Cineplex, Scotiabank, Empire Company Limited, Plusgrade

Books & works: Wolf Hall

Places: Canada, Shell

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