Let's Talk PR & More Show #113: Linda Zebian, MuckRack, State of AI in PR 2026 Report

About this episode

Sherry Goldman interviews Linda Zebian about the findings of Muck Rack's 'State of AI in PR 2026 Report'.

Sherry Goldman's guest is Linda Zebian, vice president of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 'State of AI in PR 2026 Report.' Their discussion covers the adoption of AI by PR professionals, what AI is and is not being used for, the use of agentic vs. generative AI, the growth in AI training, disclosure practices, and the ethics of AI use. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

People in this episode

Host: Sherry Goldman

Guest: Linda Zebian

Topics covered

• AI in PR
• communications
• ethics of AI
• agentic vs. generative AI
• PR professionals
• AI adoption
• disclosure practices

Keywords

• AI
• public relations
• Muck Rack
• communications
• ethics
• agentic AI
• generative AI
• disclosure
• training

Mentioned in this episode

Organizations: Muck Rack

Books & works: State of AI in PR 2026 Report

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