S3.E2. Porter's Five Forces Explains Sportswear Buying Industry

About this episode

The episode explores the economics of the sportswear buying industry using Porter's Five Forces framework.

Send us Fan Mail A chance encounter at a wedding with a sportswear buyer kicks off a fast, funny, and deeply practical tour of the football kit business. We break down the hidden economics behind those £70 shirts using Porter’s Five Forces, showing where brand power wins, where it leaks, and how clubs and manufacturers really negotiate. We start with the state of play: intense rivalry among Adidas, Nike, and Puma; contracts that churn every few years to refresh revenue; and why fans pay prem...

People in this episode

Host: Two Lukes

Topics covered

• sportswear industry
• Porter's Five Forces
• brand power
• football kits
• negotiation

Keywords

• sportswear
• Porter's Five Forces
• Adidas
• Nike
• Puma
• football kits
• brand power
• negotiation

Mentioned in this episode

Organizations: Adidas, Nike, Puma

Products: football kit, £70 shirts

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